New link

Pick the brand, network and destination. We'll build the correctly encoded link for you.

Context
Network
Destination

Must include https:// scheme. Host must match the brand's allowed-domains list.

Destination parameters

Controls the query string appended to your destination URL.

esbconnect system parameters

Injected automatically — no action needed.

Managed automatically
esb_tracking=true

Click-side bot filter. Independent of the attribution tag.

Standard UTMs

Toggle each parameter and edit its value.