About the link builder

The esbconnect generates tracking links for the campaigns you send. You give it three things — the brand, the affiliate network, and the destination URL — and it returns a single link, correctly built and ready to paste into your creative.

The point of the tool is to take the cognitive load off you. You no longer need to remember which parameters AWIN expects, where the SubID goes for Tradedoubler, when to use a question mark versus an ampersand, or how to URL-encode a query string. The tool does all of that. It always includes the parameters esbconnect tracking requires. It never lets a syntax mistake through.