Brand configuration

Each brand has its own configuration record at /brands. Most of the time you won't need to touch this — brands are set up once when they sign on and reviewed occasionally. The fields that matter most when generating links:

Attribution mode

Controls how the esbconnect tracking identifier lands on the destination URL. direct adds esb_id={{$user_shaid}} (the default for most brands). utm uses the UTM-style variant. none skips it entirely.

UTM scheme

Stores the brand's preferred default values for utm_source, utm_medium, and so on. The create-link form pre-fills these so you don't have to type them every time.

Allowed destination domains

The safety net. If you type a destination URL whose host isn't on this list, the form blocks generation. This prevents accidental links to the wrong site.

Tag install method

Describes how the esbconnect attribution tag is deployed on the brand's site (direct paste, GTM, Shopify, SPA, or via AWIN's container). Affects how attribution is processed downstream, not how you build the link.

Every field on the brand form has a